Right up there with Christmas, Easter is one of the biggest holidays of the year. Being such an important event for many people across the world, it comes inherently packaged with strong emotions of all kinds: be it love or happiness, or maybe even piety. This is a great opportunity for many companies to get […]
Despite the fact that not so many people understand how Public Relations really work, it might, in fact, be one of the most exciting career choices you could make in today’s urban life. There should be no doubt: this is a challenging job, which requires individuals with lots of ambition, energy and, also, patience. But, […]
Spring is in the air! And with it comes a whole host of exciting spring marketing ideas that your business can capitalize on. Seasonal adverts are powerful things, for they are often times connected with highly visible symbols. To take the most obvious example, for many people spring is associated with the idea of cleaning. Thus, […]
Nowadays, we can sell almost anything, anywhere in the world. But have you ever thought about selling your story? Customers want to know they are making the right decision with each purchase. Usually people make decision based on feelings and instincts that you can’t address with a bullet point or sales brochures. For marketers, storytelling […]
Words change meanings. This is the reason why a slogan is not just a tag line that advertisers create: they play a strategic role. In the long run, good slogans ”play” with customer’s minds, making them believe your product is reliable. A good slogan capture the essence of your brand‘s promised customer benefit in […]
If you are a good online seller you will not think about selling ice to the Eskimos, you will think about selling ice to the people who live in warm countries. Why? The answer is simple. Your product is only interesting to people who need it, not to those that already have it. If you want […]
It’s safe to say that Christmas is the most awaited time of year for everyone, young or old. The holidays push us all to try and become better and to be more affectionate to the people around us. During this season adverts are powerful things: they make us laugh, they make us cry and, sometimes, […]
Despite there being quite a lot of differences between public relations and advertising, many people still tend to think of these two separated trades as being one and the same. There are certainly things in common between the two, for they are part of the same immense industry of communication. However, these are two fundamentally […]
We live in a time when millennials – as the people reaching adulthood around the turn of the 21st century are called – are becoming the predominant group of employees in most companies, small or large. This brings the question of how the old, established companies adapt to the change in views or work ethic […]
Nowadays womanliness is an exchange coin. Pictures of women in ads are always meant to promote ideas for advertising companies. They can be portrayed as symbols of goodness; their images as mothers are used for an emotional response; they can sacrifice their humanity to show an artificial idea of beauty or they can present products […]