Can you sell ice to the Eskimos?

If you are a good online seller you will not think about selling ice to the Eskimos, you will think about selling ice to the people who live in warm countries.

Why? The answer is simple. Your product is only interesting to people who need it, not to those that already have it. If you want to have good results you have to know how to correctly choose your target audience. In order to have the best results, you need to understand how your ideal client looks and behaves.

Nonetheless, if you do manage to sell ice to the Eskimos, that says a lot about your selling abilities and also about your creative mind. In other words, it means that you are really persuasive, no matter where you are or to whom are you speaking.  You are clear, relevant and you know how to make an opportunity look like the best solution. It means that you know how to keep all eyes on you when you are speaking.

So how do you sell ice to the Eskimos? Take a look at the video below for a few tips and tricks.