Why Slogans Are so Important in Marketing


Words change meanings. This is the reason why a slogan is not just a tag line that advertisers create: they play a strategic role. In the long run, good slogans ”play” with customer’s minds, making them believe your product is reliable.

A good slogan capture the essence of your brand‘s promised customer benefit in one short phrase. It has to be memorable and durable.

But it happens that sometimes a bad slogan is a thing you can’t forsee. To avoid this, you should be aware that a suitable slogan for a pharmacy is not a good slogan for a fast food company.

You know what is really difficult? To be succinct! It is especially difficult to express a complex emotional concept in just a couple of words – which is exactly what a slogan does. That’s why we have a lot of respect for the brands that have done it right.

Here are some of the best slogans ever. Enjoy it!

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