Nowadays womanliness is an exchange coin. Pictures of women in ads are always meant to promote ideas for advertising companies. They can be portrayed as symbols of goodness; their images as mothers are used for an emotional response; they can sacrifice their humanity to show an artificial idea of beauty or they can present products for male pleasure or consumption.

Jean Kilbourne is an activist recognized internationally for her work on the image of women in advertising. Let’s see her opinion about the dangerous ways in which ads represent women.