Despite the fact that not so many people understand how Public Relations really work, it might, in fact, be one of the most exciting career choices you could make in today’s urban life. There should be no doubt: this is a challenging job, which requires individuals with lots of ambition, energy and, also, patience. But, […]
Despite there being quite a lot of differences between public relations and advertising, many people still tend to think of these two separated trades as being one and the same. There are certainly things in common between the two, for they are part of the same immense industry of communication. However, these are two fundamentally […]
When it comes to public relations, people often tend to underestimate the difficulty of having a good link with the public and many times choose to go for the DIY approach. As Derek Newton writes in a piece published on 101 Investment, there are cases in which doing it yourself is the only option: you […]